Chasing Unicorns

CRAFTED BY HAND, STITCHED WITH SOUL: THE HEART OF CHASING UNICORNS

In a world obsessed with speed, Chasing Unicorns chooses slow. Every garment is made by hand, using time-honoured techniques and crafted by skilled artisans who pour soul into every stitch. This is fashion with heart—considered, intentional, and worth the wait.

MOTHER LOVE For those of you that have been Chasing Unicorns Goddesses from the start, you will know that we have long adored the beautiful Montana Lower. Her infectious laugh, sparkly smile, intelligence, and values make her not only the most perfect Chasing Unicorns model but a life long friend! Read More >

Model - Muse - Best friend Tomorrow my bestie and muse, Bee, is getting married! I’m so excited for her and wanted to take a min to honour her as a human and for her role in this brand and my life. Read More >

ZOE GAMEAU AND HER ONE GREEN DRESS Zoe is the extraordinary woman behind the “One green dress” project. A project that promotes the repeated wear of a garment to the numerous social events and occasions that life is filled with. Read More >

HEARTFELT CONVERSATION WITH ZOE GAMEAU All women of this big wide world weave extraordinary, inspiring magic, however, there are a select precious few that make this earth sparkle just that little brighter with their presence, intention and commitment to making positive change, Zoe Gameau is undoubtedly one of these women. Read More >

MAY YOUR TREASURE TROVE ~ BE FOREVER FESTIVAL READY

Life can take us on many an adventure and the best thing about it is that you never know what festivities may lay just around the corner be it the every day, a good vibes filled festival or a wedding with your nearest and dearest there is always an occasion to dress up and smile!

MEET MARIJKE ~ A QUINTESSENTIAL CHASING UNICORNS BEAUTY So, I think it’s about time I properly introduced Marijke. If you follow our Instagram you will recognise her as the delightful beauty who has graced our page since day dot. Read More >

THIS WILD RIDE How quickly time really does pass us by when you are having fun and doing what you are truly passionate about. Read More >

WOMAN : WOMEN At Chasing Unicorns we love women, all women. The mummas, the free spirits, the adventurers, the rule breakers, the advocates, the passionate, the believers, the fighters, the visionaries and most of all the goddess women, beautiful inside and out. Read More >

LOVE HER WILD Last month, on one of the hottest afternoons, photographer Lauren Phillips (@loveherwildphotography) came around to my house to take a few photos of my family and I. I’ve known Lauren for over 10 years after briefly being housemates in a Byron share house in a much different footloose, a bit lost + childfree phase of both of our lives. Read More >

A MOST MAGICAL TIME OF YEAR Flowing champagne, resonating laughter and heartfelt embraces aplenty are a sure sign that the Holidays are well and truly upon us. Read More >

A GLIMPSE INTO SARAH'S TREASURE TROVE Vintage garments are the caretakers of history, the keepers of stories and whisperers of secrets, they are bursting at the seams with the magic of the lives that have owned them before they were destined to become somebody's most coveted treasure forever. Read More >

WORTH CARING FOR How to look after your most treasured Chasing Unicorns garments. Read More >

LUCY IN THE SKY An ode to the Hollywood Era - There are very few eras in history that are filled with as much stylistic influence and glamour as those classic old Hollywood years. Read More >

FASHION: MUSIC The decades have given us many of these incredible and oh-so-inspiring women that have graced our stages with both their music and their phenomenal style… Read More >

YOU ASKED : SARAH ANSWERED Your own personal Q + A with Chasing Unicorns founder Sarah Humphrey. Read More >

FOR THE LOVE OF WOMEN At Chasing Unicorns we stand for the true beauty of women, ALL women in their myriad of different shapes, sizes, skin colours and ethnicities. We stand for the mummas, the free spirits the go-getters and the daydreamers…each and every magnificent woman out there! Read More >

MODEL. MOTHER. MUSE. A conversation with the gorgeous Vanessa Breuer. Read More >

THE DARKER SIDE OF FASHION A look into the fair practice and the fashion industry. Having a sense of style is a way of taking action. People should take fashion more seriously, not less. Read More >

A TRIP DOWN MEMORY LANE This week we've been feeling all sentimental as Chasing Unicorns approaches its 1st birthday. So we've decided to pause for reflection and immerse ourselves in nostalgia by combing through all our favourite shoots in order to take stock and see just how far we've come! Read More >

A LITTLE LOOK AT HOW I GOT HERE To celebrate our one year birthday, I thought I’d tell you the Chasing Unicorns backstory and a bit of my life story in the process as this business is very personal and the two are all woven together. Read More >

OUR QUEEN BEE I’ve worked with Bee Cooper on a weekly basis for almost a year now and after much pestering, I’ve finally convinced her to give you a little glimpse into the woman behind the “face” of Chasing Unicorns. Read More >

THE MOTHER OF ALL JUGGLES A sneak peak behind the scenes of the Chasing Unicorns team. Read More >

IT'S LOVE You may have noticed a few familiar beautiful faces pop up consistently within the Chasing Unicorns world, these are our brand's goddesses. They are women who connect and inspire us with their intelligence, views, passions, creativity, beauty and kindness. Read More >

ARTISAN TECHNIQUES + THE BEAUTY OF SLOW FASHION It seems in this day and age we live in a world that has an affinity for all things fast; fast cars, fast food, and fast fashion. It’s a world that demands running just to keep up! At Chasing Unicorns, we're in love with the magic that resides in the slow, handmade and the artisan. Read More >

BEHIND THE SCENES

Being a mum of 4 young kids, there's at least two little ones with me at all times. From picking up models at the airport to shooting on country roadsides, coastal paths, or in hinterland properties in rain, sunshine and wind.... behind the scenes of the magic we produce, chaos rules!

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