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Ethics & Sustainability

About Chasing Unicorns

Sustainability is at the core of everything we do at Chasing Unicorns. Every business decision, every design detail, and every aspect of our production process is grounded in an ethos of conscious, considered production and consumption.

If vintage is the most sustainable way to shop, then ethically hand-producing timeless, keepsake fashion in tiny runs is the next best thing. The push for sustainability and zero waste in our business is an evolving goal, and we are committed to full transparency, full disclosure and full accountability.

About Chasing Unicorns


We make clothing to last. Our clothes can be worn over and over and will be in your wardrobe for life. This is tomorrow’s vintage.

We use silk, cotton and linen to ensure the longevity of our clothes. These natural fibres are strong, biodegradable and do not contribute to micro-plastic pollution.

The production techniques we choose are important and ensure the longevity and integrity of our clothes. We use French seams in all our garments to protect them from fraying and intelligent cutting techniques to ensure we do not waste any fabric.

Hand-finished embellishments and unique details ensures each piece is valued as heirloom, keepsake clothing.

We offer alterations on all Chasing Unicorns clothing to make sure anything you buy from us is a perfect for you. Wear it longer, keep it for life.

Chasing Unicorns offers free repairs on all our clothing.

We will continue to innovate and find new ways to make Chasing Unicorns clothing in a way that will further minimise our environmental footprint.

About Chasing Unicorns
About Chasing Unicorns


We create timeless clothes outside the relentless cycle of seasonal trends that are the source of so much fashion waste.

We keep the production of Chasing Unicorns to a truly limited scale to ensure we do not generate any fashion waste.

We presale all our styles and know exactly how many pieces of each style to produce.

We use every centimetre of the fabric we order and any offcuts are used in other styles.

Zero wholesale means zero fashion waste. Every Chasing Unicorns piece has a home before it is produced, so we know it will be treasured by its new owner and never find its way to landfill.

We minimise waste in every aspect of our business. All packaging is compostable and we run a paper-free office. We do not send any paperwork with orders.

About Chasing Unicorns


We can answer the question “Who made my clothes?” at every stage of our supply chain.

We intentionally keep our production small and have a ‘Designer and Maker’ scenario. This allows us to build meaningful relationships with the people who produce Chasing Unicorns clothes and have full transparency in our supply chain.

We respect and celebrate the extraordinary skills of the artisans who make our clothes.

Our workforce is fairly paid and has safe working conditions. They know when they come to work with us, they will be treated with respect and with clarity. The families that work with us have been doing so since 2016.

Limited runs of each style ensures we are providing meaningful work for the makers and artisans who create our clothes.

About Chasing Unicorns